Bringing Maternity and Neonatal Voices to Life

A series of awareness videos for the Hertfordshire and West Essex Local Maternity and Neonatal System, amplifying the voices of local families and Maternity and Neonatal Voices Partnerships.

CLIENT

Hertfordshire and West Essex Local Maternity and Neonatal System

SECTOR

Public sector · Healthcare · Maternity services

SERVICES

Pre-production · Interview filming · Editing · Final delivery

The brief

The Local Maternity and Neonatal System commissioned a series of awareness videos for its Maternity and Neonatal Voices Partnerships, operating across West Essex, West Hertfordshire and Lister Hospital, bringing together parents, healthcare professionals and community organisations with one shared goal: making sure families’ voices are heard and acted upon.

The brief was raising the profile of genuinely important but often invisible work, feedback gathering, service co-production, and shaping better maternity and neonatal care, in a way that felt authentic to the families it served.

The finished videos needed to work as genuine outreach to local families in Stevenage, Harlow and Watford, encouraging real engagement with the partnerships.

West Herts (Watford and Hemel Hempstead) Maternity and Neonatal Voices Partnership (MNVP)

West Essex Maternity and Neonatal Voices Partnership (MNVP) Princess Alexandra Hospital

Lister Stevenage Maternity Neonatal Voices Partnership (MNVP)

The approach

Working closely with the LMNS team, the priority was letting the partnership leads speak in their own words about work that genuinely changes local services.

Rather than a purely informational piece, the aim was content that helped local families understand:

What a Maternity and Neonatal Voices Partnership actually does
How families’ feedback genuinely shapes local services
Why every voice, from every family, matters to the process
How to get involved with the partnerships themselves

Filming took place in September 2025, managed from pre-production through to final delivery, with the aim of content that felt authentic and engaging rather than purely procedural.

Production

The project involved managing the entire process, from first conversation through to final delivery. This included:

Filming interviews with the MNVP Maternity Leads
Structuring the series to reflect all three partnership areas, West Essex, West Hertfordshire and Lister Hospital
Capturing genuine, unscripted reflections from partnership leads about their work
Editing each video to communicate the partnerships’ mission clearly and authentically
Delivering content ready to reach local families in Stevenage, Harlow and Watford

Throughout, the aim stayed consistent, amplifying real voices rather than producing something that felt purely institutional.

The result

The finished videos gave the LMNS genuine, family-facing content ready to raise the profile of work that often goes unseen despite its real impact on local care.

“We are here to listen to feedback from every voice and every family,” said Toni Amos, Lister MNVP Maternity Lead. Jo McHugh, West Hertfordshire MNVP Neonatal Lead, added that it was a great opportunity to raise the profile of the work and share it with local families in Stevenage, Harlow and Watford.

By combining authentic voices with genuine care in the storytelling, the project amplified work that shapes real maternity and neonatal services, exactly the kind of project that keeps the NHS returning as a repeat client.

Why this project worked

This project shows what repeat NHS trust looks like in practice, returning again and again because the work consistently meets their needs, telling stories that matter for organisations genuinely making a difference to families.

Discuss an awareness campaign

FREQUENTLY ASKED QUESTIONS

Video production costs depend on the scope, filming requirements and final deliverables. An initial hour covers understanding your objectives, audience and project requirements, followed by hourly, half-day, full-day or fixed project pricing. Every quote is tailored around your budget and the level of production needed.

I create a wide range of corporate videos, including promotional films, recruitment videos, customer case studies, construction updates, training content, event coverage and internal communications. Every project is planned around your audience, message and objectives.

Every video project follows a structured process: discovery to understand your goals, planning and pre-production including scripts, storyboards and schedules, professional filming, editing and post-production, then delivery of finished videos optimised for websites, presentations and social media.

Timescales vary depending on the complexity of the project, but many corporate videos can be completed within a few weeks from initial briefing to final delivery. Larger productions involving multiple locations, interviews or extensive editing may require additional time.

Yes. Support is available throughout the production process, including scripting, interview preparation, filming, professional audio, drone footage where appropriate and editing into polished final content.

Yes. I regularly produce video content for businesses, charities, schools and public sector organisations, including healthcare and local government projects.