A Product Launch Film for Equestrian Moving Memories

A Product Launch Film for Equestrian Moving Memories

A promotional video for Equestrian Moving Memories, a Kings Langley startup turning traditional photographs into videos that spring to life via a QR code.

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CLIENT

Equestrian Moving Memories

SECTOR

Corporate · Startup · Product launch

SERVICES

Product filming · Concept development · Editing · Final delivery

The brief

Equestrian Moving Memories, a Kings Langley based startup from the founding team behind Classfoto, commissioned a promotional video to spread the word about their latest product, photographs that spring to life via a QR code embedded in acrylic blocks and canvas.

The challenge was genuinely conceptual, explaining a product that only really makes sense once you see it in action.

The finished film needed to work as the primary way a growing network of professional photographers nationwide would first understand the product.

The approach

Working with the founding team, the priority was demonstrating the transformation itself, showing a still photograph coming to life rather than just describing the technology.

Rather than a straightforward product demo, the aim was a film that helped viewers understand:

  • Exactly what makes a photograph “spring to life” via QR code
  • Why this genuinely appealed to a network of professional photographers
  • The practical uses, from acrylic blocks to canvas prints
  • Why this startup was worth watching as it grew

The film was built to work equally well for consumers curious about the product and photographers considering it as a genuine new service to offer their own clients.

Production

The project involved translating a genuinely new concept into something instantly understandable on screen. This included:

  • Filming the physical product itself, the acrylic blocks and canvas prints the technology is embedded in
  • Demonstrating the QR code scan and transformation from still image to moving memory
  • Working closely with a founding team full of imaginative ideas about how the product should be presented
  • Structuring the film to appeal to both end customers and the professional photographer network
  • Editing to a pace that kept a genuinely novel concept clear rather than overwhelming

Throughout, close collaboration with the founders ensured the finished film matched the ambition of a startup genuinely trying to shake things up.

The result

The finished film gave Equestrian Moving Memories a genuine launch asset for a product that needed to be seen to be believed.

It helped a genuinely inventive startup, built by the team behind Classfoto, put a memorable new product in front of a growing network of professional photographers nationwide.

By combining a clear demonstration with genuine enthusiasm for a new idea, the project gave a small startup exactly the kind of launch content it needed to stand out.

Why this project worked

This project shows what video does best for a genuinely novel product, making an abstract idea instantly understandable in a way no product description ever could.

Discuss your product launch

FREQUENTLY ASKED QUESTIONS

Video production costs depend on the scope, filming requirements and final deliverables. An initial hour covers understanding your objectives, audience and project requirements, followed by hourly, half-day, full-day or fixed project pricing. Every quote is tailored around your budget and the level of production needed.

I create a wide range of corporate videos, including promotional films, recruitment videos, customer case studies, construction updates, training content, event coverage and internal communications. Every project is planned around your audience, message and objectives.

Every video project follows a structured process: discovery to understand your goals, planning and pre-production including scripts, storyboards and schedules, professional filming, editing and post-production, then delivery of finished videos optimised for websites, presentations and social media.

Timescales vary depending on the complexity of the project, but many corporate videos can be completed within a few weeks from initial briefing to final delivery. Larger productions involving multiple locations, interviews or extensive editing may require additional time.

Yes. Support is available throughout the production process, including scripting, interview preparation, filming, professional audio, drone footage where appropriate and editing into polished final content.

Yes. I regularly produce video content for businesses, charities, schools and public sector organisations, including healthcare and local government projects.