An Ongoing Partnership with Berkeley Group
Berkeley Group, one of the UK’s most prestigious property developers, has returned for project after project, building an ongoing video partnership.
CLIENT
SECTOR
Property development · Corporate · Luxury developments
SERVICES
Development launch videos · Brand content · Ongoing account management
The relationship
Berkeley Group first commissioned video content for one of their luxury developments, and required high-impact visual content designed to enhance brand appeal for prospective buyers and investors. What began as a single project became an ongoing relationship spanning multiple developments over time – as well as essential internal communications.
The brief evolves with each new development, always demanding the same high production standard a prestigious property brand expects, while adapting to the distinct character of each individual site.
Each finished video needs to work as real sales and marketing content, representing Berkeley’s premium brand positioning to a discerning buyer audience.
Dean Summers: Welcome to Berkeley Group.
How we work together
Each new development within the St William and St James brands (these brands have now been unified into the Berkeley brand) brings its own setting, buyer and character, and the video and photography for it is built around that rather than reused from the last site. Because the work happens repeatedly, the marketing team’s expectations and standards carry over from one project to the next, which keeps every launch feeling considered rather than rushed. Recent work has included:
- High-impact visual content tailored to each development’s own character and target buyer
- Consistent brand standards applied across every site, wherever it is
- Premium-quality video and photography built for a discerning buyer audience
Whatever the site, the brief is the same at its core: content that matches the polish a premium property brand expects.
Where things stand
The standard has never dropped across any of the sites, which is precisely why a major national developer keeps commissioning new work rather than testing a different supplier each time a development launches.