St William and St James Development Films

St William and St James Development Films

Ongoing site and lifestyle films for Berkeley Group’s St William and St James premium developments, a relationship that continues to grow across new schemes as they launch.

Berkeley Group site update film

CLIENT

Berkeley Group

SECTOR

Corporate · Property development

SERVICES

Site documentation · Promotional films · Final delivery

The brief

Berkeley Group needed ongoing video coverage across several high-end developments within their St William and St James brands, content that had to represent a genuinely premium property brand consistently across every site.

The brief evolved with each new site launch, always demanding the same polish and sophistication a prestigious developer expects, while capturing the distinct character of each individual development.

Each finished film needed to work as genuine sales and lifestyle content, representing Berkeley’s brand positioning to a genuinely discerning buyer audience.

The approach

Working repeatedly with Berkeley’s marketing team, the priority has always been matching the polish a premium property brand demands, site after site.

Rather than repeating the same formula across every launch, the aim has been content that helped buyers understand:

  • The genuine quality and character of each St William and St James development
  • The lifestyle and setting each specific site genuinely offers
  • The standard of finish and design buyers should expect
  • Why Berkeley’s reputation justifies the premium it commands

Eric has worked extensively across multiple projects for Berkeley, building a relationship that continues across new schemes as they launch, rather than a single one-off booking.

Production

The relationship has grown across successive site launches within the St William and St James brands. This has included:

  • Site documentation capturing each development’s progress and setting
  • Promotional lifestyle films tailored to each site’s own character and target buyer
  • Working to Berkeley’s own brand standards, consistent across every location
  • Returning for new schemes as they launch, rather than a single booking
  • Building genuine familiarity with Berkeley’s marketing team and expectations over time

Throughout, the standard has never dropped, which is precisely why Berkeley keeps commissioning new work rather than testing a different supplier.

The result

Numerous projects across the St William and St James brands have given Berkeley Group a consistent, reliable video partner across multiple sites.

It reflects a genuine pattern across the wider business, clients who work with Eric on video and photography projects consistently find him reliable, hardworking and able to produce a high quality product aligned with the brief, on a short timescale.

By combining consistent quality with genuine adaptability across different sites, the relationship became the clearest evidence available, a major national property developer choosing the same partner development after development.

Why this project worked

This project shows what it takes to become a trusted, ongoing supplier to a major national developer, consistent quality proven across development after development, not just one good result.

Enquire about your development

FREQUENTLY ASKED QUESTIONS

Video production costs depend on the scope, filming requirements and final deliverables. An initial hour covers understanding your objectives, audience and project requirements, followed by hourly, half-day, full-day or fixed project pricing. Every quote is tailored around your budget and the level of production needed.

I create a wide range of corporate videos, including promotional films, recruitment videos, customer case studies, construction updates, training content, event coverage and internal communications. Every project is planned around your audience, message and objectives.

Every video project follows a structured process: discovery to understand your goals, planning and pre-production including scripts, storyboards and schedules, professional filming, editing and post-production, then delivery of finished videos optimised for websites, presentations and social media.

Timescales vary depending on the complexity of the project, but many corporate videos can be completed within a few weeks from initial briefing to final delivery. Larger productions involving multiple locations, interviews or extensive editing may require additional time.

Yes. Support is available throughout the production process, including scripting, interview preparation, filming, professional audio, drone footage where appropriate and editing into polished final content.

Yes. I regularly produce video content for businesses, charities, schools and public sector organisations, including healthcare and local government projects.