Turning Classfoto’s Vision Into Reality

Turning Classfoto’s Vision Into Reality

An introductory video for Classfoto, a Hertfordshire based business, explaining its concept clearly to new customers.

Turning Classfoto's Vision Into Reality

CLIENT

Classfoto

SECTOR

Corporate · Small business · Product explainer

SERVICES

Storyboarding · Filming · Music · Editing · Reshoot · Final delivery

The brief

Hertfordshire based business Classfoto (now known as Moving Memories) approached Eric to film its introductory video, explaining a concept that needed a clear, simple explanation for new customers to understand quickly.

The brief was small in scope but genuinely demanding on delivery, a small business explainer video with no room for confusion, since the whole point was making the concept instantly clear.

The finished video needed to work as the first thing a new customer saw on the Classfoto website.

The approach

Working from a small brief, a storyboard was developed and ready to go, with backing music chosen to match the tone Classfoto wanted.

Rather than a generic explainer, the aim was a video that helped viewers understand:

  • Exactly what Classfoto’s concept actually was
  • Why it mattered to a new customer specifically
  • How simple it was to get started
  • What made the business trustworthy from a first impression

After the first version was delivered, Classfoto felt the setting wasn’t quite right, so the video was reshot with a few changes, handled without fuss.

Production

The project involved delivering a ready-to-go storyboard from a small initial brief. This included:

  • Developing a storyboard that was ready to go from a small initial brief
  • Filming the introductory video to the agreed storyboard
  • Adding backing music to match the tone Classfoto wanted
  • Reshooting the video with a few changes once Classfoto felt the original setting wasn’t quite right
  • Delivering the final result with patience and professionalism throughout the revision process

Throughout, the willingness to reshoot without complaint was exactly the kind of service a small business genuinely needs from a supplier.

The result

The finished video gave Classfoto exactly the clear, professional introduction it needed for its website and new customers.

Stephen Bartlett at Classfoto put it simply: an end product that was perfect for their needs, delivered with the utmost professionalism, amazing patience, and a genuine joy to work with, a 10 out of 10 experience.

By combining a strong initial storyboard with genuine flexibility when it mattered, the project became a small business success story built on patience as much as production quality.

Why this project worked

This project shows what a small business genuinely needs from a first video, clarity and professionalism, not necessarily scale, and a willingness to get it right even if that means reshooting.

Discuss your business video

FREQUENTLY ASKED QUESTIONS

Video production costs depend on the scope, filming requirements and final deliverables. An initial hour covers understanding your objectives, audience and project requirements, followed by hourly, half-day, full-day or fixed project pricing. Every quote is tailored around your budget and the level of production needed.

I create a wide range of corporate videos, including promotional films, recruitment videos, customer case studies, construction updates, training content, event coverage and internal communications. Every project is planned around your audience, message and objectives.

Every video project follows a structured process: discovery to understand your goals, planning and pre-production including scripts, storyboards and schedules, professional filming, editing and post-production, then delivery of finished videos optimised for websites, presentations and social media.

Timescales vary depending on the complexity of the project, but many corporate videos can be completed within a few weeks from initial briefing to final delivery. Larger productions involving multiple locations, interviews or extensive editing may require additional time.

Yes. Support is available throughout the production process, including scripting, interview preparation, filming, professional audio, drone footage where appropriate and editing into polished final content.

Yes. I regularly produce video content for businesses, charities, schools and public sector organisations, including healthcare and local government projects.